Arctic Monkeys - Suck It and See
Indie conventions It DOES follow:
Artist’s name
Album name
Images (Abstract, not of artist)
Producer's information
Track listing
Record Label
Simple Colour Scheme
Abstract Images
Images of artists (inside cover)
Colour and Effects:
The simple colour pallet is intriguing, and presents the band as mysterious rather than giving everything away, this factor entices the audience in a way of making them curious, also making them want to buy the album.
Wording and Font:
The album title is in the centre of the cover and a very simple sans serif typeface, this amplifies the gritty indie image that the band is portraying. The words ‘suck it and see’ could be seen as controversial to people who aren't huge fans.
Choice of images:
The front cover of the digipak is a neutral plain cream colour and hardly eye catching, this suggests the way the band feel more focused on the music rather than the appearance of themselves and the cover, contrasting with stereotypes of pop bands being more about aesthetics than the actual music, for example Justin Bieber. However the logo in the corner is the only establishment of who's album it is, there for would be eye-catching to established fans however not secondary audiences.
Inside the digipak there is an image of the band standing in a field looking over the horizon. The photo has been edited so that the saturation levels are much darker and a vintage filter has been added, this creates a very interesting feel to the album. Which also appeals to the audience as it is a common photography technique called Lomography (film cameras rather than digital) this making it more individual.
Design and layout:
On the back of the digipak, the style of simplicity is continued and sticks to usual conventions (bands logo, track list, website, record label, rights holders and barcode. The same typeface is used, making the album consistent (also conventional). There is a booklet within the left sleeve, which has the lyrics to all of the tracks, however there is no photos of the band, which seems to trend more now days for indie bands. This idea also conveys that the band feels as if the music they make is more important than appearances.
The way the CD is presented in an envelope in the right sleeve of the digipak suggests to fans that the music is a gift as they have to open it.
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