Market Research

The target audience for my music video could be seen as braud because i haven't aimed it at a particulat gender, and have just focused on indie scenester/scene kid. I have not aimed at a particular religion or race. However the video will be aimed at indie scenesters aged around 16-24 because i feel the content will be interesting for this age group.

'Spending hours trawling through records, Indie Scenesters have their fingers on the pulse on the current artists du jour…

Indie Scenesters are dedicated to finding the newest music, exploring all avenues to get there – online, print, record shops, club nights and word of mouth. Staying ahead of the curve is a must, but it’s borne out of a genuine love for music – and this is what separates them from those more fickle dabblers and dilettantes, the Hipsters. For Indie Scenesters, there’s nothing better than discovering new artists and spreading the love.

Guitar music has seen its cool usurped by the rise in electronic-synth based music in recent years, and Indie Scenesters have broadened their musical tastes as a result. It’s no longer just about indie rock bands like Vampire Weekend – Indie Scenesters have embraced experimental, genre-blending artists like Four Tet. Yet, the Indie Scenester approach remains the same – it’s about championing independent artists rather than a specific genre, especially before the masses get in on the act.

Potentially having their own music blogs and club nights (or at least dreaming of it), Indie Scenesters are more concerned with building up their vinyl collections than conspicuous consumerism. The sounds of the moment are ever changing, but currently include Youth Lagoon, Beach House, Animal Collective, Kendrick Lamar and John Talabot, as well as old favourites like Caribou and Thom Yorke.

Boys and girls are rocking similar looks – skinny jeans, vintage and Converse/Vans. Their high street staples focus around the functional and unisex – Uniqlo, Cheap Mondays and American Apparel.' - https://www.uktribes.com/tribes/indie-scenesters

An Indie scenester is someone who is a combination of the following:
Typical Indie Kid: 
-likes V necks 
-shops at american apparel and thrift stores 
-wide vocabulary 
-skinny jeans 
-thick glasses 
-artsy 
-long bangs that are side swept 
-try to be original 
-ALOT like NEVERSHOUTNEVER/Chris Drew

Scene Kid; 
-teased hair in bright colours 
-likes to be CRAZY! 
-says things like "niggah" "thnxkaibai" and "Rawr!" 
-likes kiddy things like hello kitty,dinosaurs robots 
-Dark makeup and false lashes 
-bright and fun

Indie Sceneter; 
-artsy 
-crazy 
-wears v-necks 
-likes screamo but NOT indie music 
-loves hello kitty 
-HATES teasing there hair. 

Examples of indie scenesters... 
Rayy Triangle 
Echo 
Chris Drew

(Info from: http://www.urbandictionary.com/)