Summer - Task 1

Task One:



What do you think are the major elements of an Album Marketing Campaign (the different ways in which a band/artists identity is mediated to an audience)?


Playing small gigs or festivals e.g. Strawberry Fields Festival - Magazine advertisements in; gossip, music and film magazines - Magazine interviews - Supporting more famous artists and bands at their concerts - TV commercials - TV appearances e.g. Chat Shows
- Free singles on iTunes
- Radio interviews
- Radio plays
- Band blogs
- YouTube channel/videos & advertisement’s

- Twitter account
- Facebook feed
- Instagram
- Films
- Documentaries on TV.

Where have you encountered these elements in your daily life?


When in the car or listening to the radio on my phone I've heard interviews on

Radio One with band members or artists promoting their concerts or albums



Tunes provide a weekly free single by new and upcoming bands.

I have came across many music adverts on youtube, latest one being Rizzle Kicks – Roaring 20’s

Most bands and artists I like are on Instagram, Twitter
and Vine.

I often see CD advertisements or concert posters in magazines that advertise the bands gig or album.

There are always TV commercials for albums in between TV shows on channels like Vevo, MTV and E4


Some shows such as; Graham Norton Show and Jonathan Ross show feature bands or artists performing near the end, then talking to the host about their new album or single

What factors make you like a band or artist, and therefore download their music, buy their albums or attend their concerts? How do you decide which band is 'cool' and which is not?

-

I quite like bands that appear in the top 40’s most frequently, and if they are down to earth. A good example would be Ed Sheeran, a bad example would be Example as he is known to be very arrogant. I also like unique bands who have a very recognizable and original sound, for example Disclosure.


Where and when do you watch music videos?



Music channels when there's nothing else on
or your sitting around having a chat. YouTube: because I want to listen to the song, or watch the video, or because the band are included in the advertisement.

I watch the preview to see if it's any good
- When someone posts a link on twitter